“Does my company require a website?” The answer is, of course, YES. A GOOD WEBSITE IS REQUIRED FOR YOUR BUSINESS. A professionally designed website that serves as a lead magnet, sales booster, and brand differentiator.
But why is it necessary for my company to have a website?
This is the first question that most clients ask when we, Duplex Technologies, a Custom Web Development Company, recommend that they have a website for their business.
Since customer behaviour changes over time to adapt to new technology, and customer behaviour has already changed to adapt to the digital era, having a Search Engine presence (Google, Yahoo, Bing, etc.) is essential.
Let me explain it to you in more detail! Assume that if anyone is searching for business-related services, he or she will not conduct a door-to-door query. He or she will simply type “XYZ” services into their computer or smartphone. The customer then moves on to another business.
How does this happen?
The reason is quite simple, your company has no online presence. As we previously said, user behavior has changed. It's all about technology. Customers nowadays need to have everything at their fingertips.
Every business, from ice cream parlours to small cafes, startups (in any field), IT firms, and even small-town electricians, has a website. Why don't you join us? I believe you understand what I'm trying to say.
2021: The year of Technology and Automation
We all know that 2021 will usher in a new era of digital technology and automation. People are hesitant to leave their homes due to COVID-19. However, having an online presence allows you to offer your customers anything they want.
Every sector is implementing tech solutions, and everything is available online, from the healthcare sector to job portals, well telemedicine, and on-demand services.
So, by 2021, you'll need a smart website. You needed one day to start your business, but better late than never.
According to Deloitte's analysis in Connected Small Businesses in the United States, digitally advanced small businesses:
Earned twice the revenue per employee
Revenue growth was nearly four times that of the previous year.
Were nearly three times as likely to be creating jobs in the previous year.
Had a more than 6X higher average employment growth rate
Top ten strong reasons why businesses require a website
A website establishes the credibility of your brand.
Businesses with a website are easily found.
A website fosters a relationship.
You can present your products/services in the simplest way possible.
A website increases the visibility of your brand.
Google Searches can help you.
People still judge your credibility based on your appearance.
A website is an essential component of online marketing.
You can target your customers strategically.
Every one of your competitors already has a website.
Let us go over this in detail;
1st Reason: A website establishes the credibility of your brand
“Can you direct me to your official website?” When you tell people about your business, this is the first question they will ask. The truth is that people have become more intelligent in recent years. Before making any business decision, they think ten times.
Over 30% will not even consider a business if it does not have a website. So, if you want people to believe your company is credible, hire a custom website development company in India and create a website. Only then will they take you seriously.
PS – If you think about it carefully, you'll realise they're not wrong. There are tens of thousands of business owners in the world. They can't keep trusting everyone and then regretting it. You would have done the same thing if you were in their shoes.
2nd Reason: Businesses with a website are easily found
This is one of the most important reasons why businesses require a website. When it comes to purchasing a product or service, most people prefer a business that is easily accessible and can be reached at any time.
The main reason for this is that a website is where they can learn everything about your company, such as who you are, what services you offer, and how to contact you.
In addition, having an official website makes you available 24 hours a day, seven days a week. As a result, they can contact you at any time of day or night.
This is yet another reason why your company requires a custom website. The website makes it simple for customers to contact you and purchase your goods or services. They can go to your website at any time and make purchases. On the site, you can even keep track of your customers.
3rd Reason: A website fosters a relationship
A website can assist you in developing a strong and long-lasting relationship with your customers.
This is how it works:
As we previously stated, having a website makes you appear credible. This instils initial trust in clients and inspires them to do business with you.
We keep all important user aspects in mind when developing a website, such as what users like and what features keep them coming back. This contributes to a positive user experience.
So, by having a website, you are establishing trust with customers and providing them with an exceptional user experience. As a result, they stay and return for more.
This is how you gain loyal customers who support you and help your business grow, which is another important reason why you should contact a web design and development agency to get a website for your startup.
4th Reason: You can present your products/services in the simplest way possible
If you want people to buy your products or services, your presentation is important. This is extremely crucial if you are a startup where every customer counts.
In that case, it's also critical that we showcase our expertise as effectively as possible, and having a website can help with that. It allows you to be creative. You have complete control over how your services are displayed.
Wonderful images, short video tutorials, and downloadable PDF instructions can all be used. What you can accomplish is only limited by your imagination.
And do you understand how all of this can help? Customers get exactly what they want. As a result, they are hooked and will not buy anything else. This ultimately aids in the development of a loyal customer base.
5th Reason- A website increases the visibility of your brand
Near my house, there is a lovely restaurant. The food is fantastic, the service is fantastic, and the selection is so diverse that you can find almost anything you want to eat. Despite this, the restaurant receives very few customers.
Every time I pass by, there are only 7-8 people sitting there eating. What's the reason? There aren't many people who are aware of it. Not that it is the only restaurant in town. There are a few more. Some have even created an official website.
As a result, despite providing average services and food of average quality, they have been able to gain more customers.
That is the difference between having a website and not having one. The truth is that a brand that does not have a website is nothing more than a small boutique. No matter how good your products are or how efficient your services are, not many people will be aware of them.
So, if you want your brand to shine and people to know about your company, hire a web development outsourcing team to create an official website.
You will be surprised at how much you have been able to increase your sales and acquire more customers.
6th Reason- Google Searches can help you
Having a website can also help you get into Google's search results, making it easier for clients to find you.
One question you may have is, "How does it matter?" Here's how to do it:
When clients had to do business with a company in the past, they used to conduct a thorough background check and contact every previous client to inquire about you. Finally, only after they were certain, did they proceed.
However, times have changed. Clients have evolved. They no longer wish to squander time conducting background checks. Instead, they prefer to use Google to conduct their searches. In fact, this is the very first thing they will do after hearing your brand's name.
Now, if you have a website and have done proper SEO, it will appear in Google's top searches. People will also be able to find you if they use other keywords related to your business. This increases your popularity among the general public, and more people are willing to do business with you as a result.
So, if you want your startup to become well-known and easy to find on Google, you should have a website. In the long run, the decision will be extremely beneficial to you.
7th Reason- People still judge your credibility based on your appearance
It isn't just me! More than 75% of people admit that they judge a company's credibility based on its website design. Clients are more likely to do business with you if you have an interactive website that keeps them engaged, builds an initial level of trust, and demonstrates your credibility.
Clients will not even consider you if you do not have a website, let alone trust you and believe that they want to do business with you. You'd already be squandering your chances if you didn't have a website.
So, don't make the mistake of not having a website.
8th Reason- A website is an essential component of online marketing
We've all witnessed how hectic and time-consuming traditional forms of marketing, such as press releases, print ads, and flyers, can be. They are expensive and require a lot of work. Nonetheless, the results are inadequate.
On the other hand, online marketing is less expensive and more effective. It can produce more results with less effort and is thus a much better option if you want to get things done faster.
While online marketing can be an effective way to promote your business, it isn't necessary if you don't have a website. Consider it to be the sun, around which all the planets revolve.
A website will be the final destination to which your customers will be directed from various channels such as social media, blogging, email marketing, and youtube channels.
And the following statistics demonstrate how effective these various online marketing mediums can be:
Every day, over 2.34 billion (67 percent) people use social media.
Businesses that blogged 16 times per month received 4.5 times the number of leads.
Email marketing is 40 times more effective than any other social media channel in terms of customer acquisition.
A video on a landing page can boost conversion rates by up to 80%.
So, if you want to benefit from online marketing, you must have a website for your company.
9th Reason- You can target your customers strategically
Another advantage of having a website is that you can not only get people to visit it, but you can also track the following key performance metrics:
The number of visitors to your website (regular visitors).
The number of people who have only once visited your website (unique visitors).
The number of times a page was read or visited by users (Pageviews or impressions).
The number of people who exited without reading the page they arrived on (bounce rate).
How long do people stay on your website's content? (average time on site).
All of these statistics can assist you in determining how to strategically target your customers. You can learn what types of content users prefer and how to improve the user experience to keep them coming back.
As a result, your website will improve and attract more visitors. As a result, you should prioritise having a good website.
10th Reason- Every one of your competitors already has a website
This may appear to be a cliche, but it makes a lot of sense. In the market, you are not alone.
There are already thousands of businesses selling the same products and services that you will, and the majority of them will have their own websites.
This means that if I take into account all of the previously discussed points on this blog, they are already in a favourable position. They appear more credible in the market because they have already established an initial level of trust with the audience, they showcase their products/services in the best way possible, and they benefit from Google searches.
How would you go about defeating them?
To do so, you'll need to first contact a web development services company and create a website. You are already allowing them to dominate the market by not having one. There are, without a doubt, other options.
You can hire a dedicated marketing team and spend a significant amount of money on promotions and ad campaigns. However, this only leads to more effort and higher costs. A website can be designed for almost half the price.
Furthermore, if you have a website, you have the opportunity to research and incorporate elements that your competitors do not have. You can take advantage of their flaws.
Having a website with good UI/UX is just as important as having a website. It will be pointless to have it if the UI/UX is poor.
As a result, you must ensure that you leave the best impression on the user and keep him occupied so that he stays for an extended period of time.
However, without the assistance of a good custom website development company, it is impossible to create a custom website with a good UI/UX.
Duplex Technology Services In Lucknow India can assist you in obtaining a good custom website. We have a solid reputation as a leading web development and mobile app development agency for our custom web development and mobile app development services. If you have any questions, please contact us at email@example.com.
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